tag:blogger.com,1999:blog-129807932024-03-13T13:01:01.001-04:00REVSQUARE MEDIA CAFÉDigital Innovation for Media companies and Content Marketing for brandsJeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.comBlogger815125tag:blogger.com,1999:blog-12980793.post-66313739370695774742013-10-08T09:27:00.001-04:002013-10-08T09:27:02.773-04:00Our blog has movedYou can now read our blog here: http://www.revsquare.com/Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com0tag:blogger.com,1999:blog-12980793.post-61568993636601179482011-07-25T14:02:00.006-04:002011-07-25T16:12:36.894-04:00What can media learn from one of the guys that inspired Google+?Business Insider publishes a very interesting presentation from Facebook product manger Paul Adams, back when he was at Google. It is called: The Real Life Social Network and it is supposed to have influenced the creation of Google+.
What are the key elements from this presentation:
#1- "People are spending much more time interacting with other people and much less time consuming content from Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com1tag:blogger.com,1999:blog-12980793.post-53855730260960657092011-06-15T13:33:00.001-04:002011-06-15T13:35:28.532-04:00Citizenside.com chooses RevSquare to rethink its siteWe are very happy to announce that citizenside.com has chosen Revsquare to rethink the UI and the interactive design of its site. Citizenside is a news participatory journalism site focus on photos and videos. They have a professional staff and aggregate UGC content. According to Wikipedia they are "a social network of over 50 000 amateur and pro photographers, freelance journalists, and citizenJeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com1tag:blogger.com,1999:blog-12980793.post-8636749120016930262011-06-08T18:06:00.013-04:002011-06-09T09:01:32.840-04:00HTML5 and responsive design vs. apps?We have been talking to our clients about responsive design and HTML5 as an alternative to apps, for quite a few months now. Yesterday, The Financial Times launched "a new, Web-based version of its mobile app" in HTML5 (app). HALLELUJAH! So what is the concept?
Responsive design, to make it VERY simple, is a concept based on CSS3 capabilities. The idea has first been developed by Ethan Marcotte Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com0tag:blogger.com,1999:blog-12980793.post-81780775265641017902011-04-27T09:28:00.001-04:002011-04-27T09:30:49.565-04:00To compete in the advertising market newspaper needs to enter the ROI battle field"Hard economic lesson for news" is the last post from Jeff Jarvis' blog BuzzMachine. I added a comment to it. Here it is:
Newspapers are in the advertising business, with on average 80 to 85% of their revenue coming from ads (in North America). They are facing five major issues with this business:
#1- They have lost the monopoly of distributing advertising.
#2- Advertising space has no limit Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com1tag:blogger.com,1999:blog-12980793.post-24712047854469796412011-03-16T22:01:00.000-04:002011-03-16T22:01:13.806-04:00Rockville Central: First Facebook only local news siteA few weeks ago, I tweeted "Why not create a Facebook only news site". Rockville Central, a Maryland (US) small local news site, is doing it. I don't bet often but, for once, I'm ready to bet that it is not going to be the last one.
According to the Huffington Post, 45% of Rockville Central users have a Facebook account. In addition, the social network is the second traffic source for the local Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com0tag:blogger.com,1999:blog-12980793.post-39048090498358526072011-02-21T18:06:00.002-05:002011-02-23T08:25:26.937-05:00Reinforcing our Django/Python and Symfony teamsWe are happy to welcome, to the RevSquare team, two very talented developers: Adam Zielinski and Tomasz Roszko.
Adam is a Symfony, as well as a Django expert. He has been working with the Symfony framework for the past five years and with Django for the past three years.
Tomasz is a Python specialist. He has been working with Django since the beginning, four years ago. He is also very Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com0tag:blogger.com,1999:blog-12980793.post-20545232357911576312011-02-04T18:00:00.003-05:002011-02-04T23:08:54.044-05:00Can The Daily make some money?Jeff Jarvis started, on his blog, a conversation about whether or not The Daily can make some money. A few months ago, Frédéric Fillioux (Monday Note) crunched some numbers.
Here are three hypotheses. Don't hesitate to comment and make your own.
HYPOTHESIS #1: 1% penetration of the iPad market
- USA Today paid circulation (1.82M) is less than 1% of the adult American population (around Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com1tag:blogger.com,1999:blog-12980793.post-26013059372941571402011-01-31T11:25:00.000-05:002011-01-31T11:25:40.753-05:00You can help us raise money for Kiddoki on Kickstarter
Kickstarter, the site to help creative project to raise money, has selected Kiddoki. So, if you want to hep us launch this news site for kids, you can by contributing here.
If you like the idea talk about it, tweet about it, blog about it...
Thanks a lot for your help to create a great site for kids and help them to become informed citizen.Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com0tag:blogger.com,1999:blog-12980793.post-67411989572622247752011-01-15T17:14:00.002-05:002011-01-16T08:07:37.026-05:00The concept of the embed article or "why not let everybody copy and paste your content"(click on the image to access the full page)
Years ago, I remember having a conversation, around illegal content reproduction, with a media executive at a very large media company. He was worried because his content was all over the place on the net but often people were not paying to reproduce it.
I remember telling him: "You can see this as an issue. Or, you can take advantage of it. At least Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com3tag:blogger.com,1999:blog-12980793.post-35284071232110011112011-01-15T15:17:00.000-05:002011-01-15T15:17:39.170-05:00Looking for free-lance writers to translaste infographics from French to EnglishOur team is looking to work with free-lance writers to translate informational graphics (infographics) from French to English. Native language needs to be English (not like me ;).
The graphics are targeting young students from 6 to 12 years old. So, your grammar needs to be perfect and you need to understand how to write for kids, with a simple and clear vocabulary that they can understand.
 Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com0tag:blogger.com,1999:blog-12980793.post-56390173894783634192011-01-13T10:58:00.005-05:002011-01-27T08:25:19.612-05:00Here is the Home Page of our news site for kids 9 to 12: Kiddoki
As you know, we are working on the launch of our news site for kids: Kiddoki. We have been doing several designs of the home page for the 9-12 years old version. Here is the design we like.
Let's us know what you think about it.
We hope to be live in March. The site will be free for the basic edition. We will have a premium version. We are also looking at offering the site as a white label to Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com4tag:blogger.com,1999:blog-12980793.post-24890340186516936412011-01-08T13:40:00.006-05:002011-01-08T17:36:19.694-05:00Dan Gillmor's very interesting approach to publish his last book: MediactiveI have been a firm believer, for years, that books should be published online using a website format. I proposed the concept years ago to a publisher in the US and another in France. I called it the "smart book". A sort of "digital shell" for books. Apps are okay. I'm using them. But, they have more limits, at least for now, in comparison with a regular website.I want a live book. A book that Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com0tag:blogger.com,1999:blog-12980793.post-52148707476535177962010-11-29T11:02:00.003-05:002010-11-29T20:04:28.239-05:00Launching Kiddoki.com: a news site for kids age 6 to 12 years oldRevSquare is launching a news site for kids ages 6 to 12: Kiddoki.com. As many of you know, I have been working on news for kids for a long time. I co-created with Francois Dufour of Play Bac, and his team, the first daily print newspapers for kids in the Western world, 18 years ago. Since, with François and Nancy, we have been trying to launch an online version in the US. First with The Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com0tag:blogger.com,1999:blog-12980793.post-10298991887785468312010-11-23T15:13:00.006-05:002010-11-29T20:04:02.101-05:00Reinventing our business: a digital agency and an incubator to deliver digital monetizationIt has been about a year that we have not been actively blogging. This silence was not because we had nothing to say but because we were working on an additional major client: us. At Mignon-Media, our job was firstly to help traditional media companies cross the digital Rubicon. We have been really pushing these companies to transform, and very hard. As we know it is not an easy move, and it Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com0tag:blogger.com,1999:blog-12980793.post-56785730634628332942010-09-29T22:01:00.002-04:002010-09-29T22:01:35.354-04:00Designer (New York, NY)Develop and realize informational graphics for web and print publications in international markets, incl Europe. Reqs. 2 years exp. Send resume to 5W Mignon Media LLC, 291 Broadway, Ste 302, NY NY 10007 or email at info(at)mignon-media(dot)com. No calls, pls.Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.comtag:blogger.com,1999:blog-12980793.post-53388986849798907512009-12-09T21:45:00.004-05:002010-11-29T20:03:28.249-05:004 projects received seed funding in Jeff Jarvis' Entrepreneurial Journalism class at CUNYJeff and I just participated on a jury for Jeff Jarvis' Entrepreneurial Journalism class at CUNY Graduate School of Journalism. There were 15 presentations by the students in the class. Their assignment was to shape a business idea, including an elevator pitch, a needs statement, market research & analysis, competitive analysis, a product plan, a revenue plan, a marketing/distribution plan, aNancy Wanghttp://www.blogger.com/profile/07964078573885052477noreply@blogger.com1tag:blogger.com,1999:blog-12980793.post-33652089147113045912009-10-20T22:31:00.032-04:002009-10-21T19:10:46.615-04:00Unique audience for newspapers going down (and a lot) according to Google trends... and not only in the USWhat is really going on with newspaper sites?I was doing some research for a client of ours about unique visitor trends for newspaper sites. I had in mind some Nielsen numbers (US). So, I was thinking that things were pretty good. Even, and you know that, if I have MUCH doubt about the accuracy of their numbers.So, doing my research, I found this interesting post "Visualizing the decline of the Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com17tag:blogger.com,1999:blog-12980793.post-10156059334876934602009-07-22T19:56:00.006-04:002009-07-22T22:29:08.853-04:00Advertising: the customer data war20% of ad spending on social networks are from local advertisers, according to Borrell Associates in a report dated July 12th. They are forecasting that: "local advertisers will account for about $641 million of nearly $3.3 billion this year trying to reach consumers via these sites".This Monday, Josh Bernoff, VP-principal analyst at Forrester Research, wrote: "In this recession, marketers have Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com2tag:blogger.com,1999:blog-12980793.post-44720016036456529772009-07-03T10:32:00.006-04:002009-07-03T10:50:31.066-04:00Looking for an experienced online sales repMaker Media (Make magazine, makezine.com, craftzine.com, Maker Faire) is looking for an experienced, tech savvy, sales rep to sell web based ad sponsors and multi-platform integrated programs. Makezine.com has 2 million uniques and growing. Great opportunity. Job based in NYC.PLEASE NO PHONE CALLS, SEND ALL INTEREST TO: info (at) mignon-media (dot) com.Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com0tag:blogger.com,1999:blog-12980793.post-19586066740176437972009-06-08T00:57:00.000-04:002010-02-13T00:58:22.380-05:00TEDx New York and Paris: Media EarthquakeJeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.comtag:blogger.com,1999:blog-12980793.post-22543482750591455642009-06-02T20:09:00.003-04:002009-06-02T20:55:25.132-04:00Video chats about advertising, twitter, blogging and media issuesAt the beginning of May, I was invited to discuss media challenges with a group of German journalists and political people. They were in the US participating in the International Visitor Leadership Program, organized by the Bureau of Educational and Cultural Affairs.The TV journalist Richard Gutjahr filmed a small part of the conversation and posted two videos on YouTube that I just discovered (Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com2tag:blogger.com,1999:blog-12980793.post-18802547681021351512009-04-03T08:46:00.004-04:002009-04-04T12:50:27.947-04:00Charging for online content? New updated figures for newspapers with a circulation of 50K>> New updated online spreadsheet>> Excel file versionIn partnership with the NAA (Newspaper Association of America), and the help of Borrell Associates, AdPerfect and Centro, we have put together a new updated spreadsheet exploring different scenarios for paid online content for 50K circulation newspapers. We have run numbers on scenarios ranging from fully paid to mixed paid / free.Our previousNancy Wanghttp://www.blogger.com/profile/07964078573885052477noreply@blogger.com8tag:blogger.com,1999:blog-12980793.post-7281360144918983482009-03-26T07:58:00.010-04:002009-03-26T10:50:17.980-04:00Media and advertizing challenge (2): IBM study reveals a "growing rift between advertisers, consumers and content owners"Following my previous post on how it is going to be more and more challenging for media to keep their advertising revenue, IBM just published a study insisting on the "growing rift between advertisers and content owners, media distributors and agencies". (tx to Eric Scherer)In Wordscreen.com, Mansha Daswani writes: "To succeed—especially in the current economic environment—media companies will Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com0tag:blogger.com,1999:blog-12980793.post-2678449051127632092009-03-18T09:09:00.009-04:002009-03-18T11:38:45.114-04:00Why is it going to be increasingly more difficult to subsidize news with advertising revenue?The challenge that journalism has always been facing is to be financed. The cost of information has never been fully covered by the end customer. Revenue sources vary by media and by countries. Today, advertising is the main -- and very large -- source of revenue. But, governments, special interest groups, readers (for print), foundations..., also contribute to the financing of Jeff Mignonhttp://www.blogger.com/profile/09643725871387866793noreply@blogger.com4