Dec 9, 2009

4 projects received seed funding in Jeff Jarvis' Entrepreneurial Journalism class at CUNY

Jeff and I just participated on a jury for Jeff Jarvis' Entrepreneurial Journalism class at CUNY Graduate School of Journalism. There were 15 presentations by the students in the class. Their assignment was to shape a business idea, including an elevator pitch, a needs statement, market research & analysis, competitive analysis, a product plan, a revenue plan, a marketing/distribution plan, a operations plan, and a launch plan. Our assignment was to evaluate the business ideas and to decide as a group to which ideas we would give some seed funding from a pool of money, how much and what deliverables.

Overall, we were impressed by the level of passion, time and effort that the students poured into their ideas. Moreover, these were journalism students with a great deal of entrepreneurial spirit. It's a positive sign for the future of the media industry.

Unfortunately, we are not at liberty to reveal the ideas themselves, but the ideas were varied and demonstrated the creativity by which the students approached the assignment. Of course, there were ideas that seem to be more viable as businesses than others... but there were also other factors involved in the group's decision, such as leadership, management, and execution capabilities of the students.

In the end, the jury decided to split the pool of money among 4 projects. There were of course other projects that merited some level of funding, but unfortunately as in the "real" world, our pool of money was limited, and we needed to select the "best". We will also mentor some finalists and offer office space to provide a place to further shape their businesses.

As I mentioned to a journalist from The Telegraph who was covering the event, I was very excited to be a part of the jury. We are huge proponents of listening to ideas from the "younger" generation and connecting that drive, passion and creativity with the expertise of experienced professionals who are willing to vet, help and nurture those ideas and individuals. Our company loves to provide internships to listen and learn from the "younger" generation about their vision, needs and ideas about the future of media.

1 comment:

  1. Network Marketing is a funny industry that's simultaneously full of almost religious network marketing training dogma, but at the same time - it's got some of the most brilliant marketing tactics in the entire world of business. When you're first getting started out in this industry, you could luck out and have a sponsor that knows how to train you in modern day tactics, or you could be sponsored by someone that has never created any kind of real wealth in their entire life.

    Many people who begin a network marketing business forget the importance of the word 'network'. The path to success in this business model is to build a sales organization and you receive commissions for referring people to the business opportunity. There are different terms for this role but the one that is widely understood is Sponsor. You are sponsoring people into the business opportunity.

    Most network marketers quit, except for the leaders, who start looking for additional training and education. Hungry for success, members of the latter group end up easy prey for the current network marketing training scams.

    Unfortunately, most MLM companies' network marketing training programs consist of barely motivational meetings on conference calls. Most mlm companies fail to teach their distributors the basics of marketing and communications skills. This is considered one of the major reasons for the high rate of failure in multi-level marketing programs.

    There are many things to take into consideration when trying to find out what is the best network marketing company. While some people may consider their company the best because they have a great pay plan, others might consider theirs the best because their company made the most money last year. Some people might say they have the best MLM company because they have the tastiest products, while others will say that their company is the best, simple because they were told to say that and they are really looking for a mlm business opportunities.

    lastly The best network marketing company for you is one that has several characteristics. Having said that not all companies in the network marketing industry can be the best. That doesn't mean the rest are bad. It just means that to be the best for you a network marketing company must have the 4 elements Which I reveal to you.