Digital Innovation for Media companies and Content Marketing for brands
Nov 21, 2008
Creativity (2): Target and the new album of Christina Aguilera
Viewed in the subway in New York City. A very creative advertising campaign by Target for the new album of Christina Aguilera. You can plug in your headphones into a red box, attached to the ad, and listen to her latest hit: "Keeps Gettin Better". You can also send a text message to a number and receive the ringtone for free. I wonder if they can track the number of people that are listening to the song. Great campaign.