En effet, quoi de plus efficace que de proposer de la pub qui est "time sensitive" mais aussi "address sensitive". Le réseau wi-fi, en ondes courtes, permettant à Google de savoir de façon assez précise où se trouve le consommateur.
Preston Gralla, ancien rédacteur en chef d'une chaîne de quotidiens locaux s'inquiète lui aussi (post en anglais ici) :
Papers get those ads because the papers cover local news, and so attract local readers. Advertisers don't have to spend money trying to reach people who can't buy their goods.
But Google's WiFi service can make that kind of local targeting look crude. It will be able to deliver ads literally on a block-by-block basis. Hop onto a free Google hot spot, and ads may tell you about a good lunch deal around the corner, a sale at a nearby sporting goods store, cut-rate discounts at a local electronics shop.
It could deliver localized classified ads, as well, which are the financial mainstay of many local papers.
Local newspapers are already hit hard by an exodus of advertising and readers. Many are on the financial edge. Local ads are keeping them afloat. If Google can better deliver targeted ads to free hot spot users, we may see some papers go under.
(via : Ifra)